Repositioning National Geographic in 2030.
Only 36% actually feel magazines are worth paying for
40% already get all their information online for free
Moving to the future National Geographic' core brand objective is more relevant than it ever has been. We saw a possibility for the National Geographic to reposition themselves in a fashion that could more actively inspire people to care about the planet. What better way to do this than empowering people to become citizen scientists and involving them in learning about our environment.
Existing business model
This is how National geographic works today. It all starts with an Explorer (Photographers, researchers, scientists) who collect data. This then gets passed on to editors who prepare and formulate stories and content that then make up the publications, online articles and documentaries that we are all familiar with.
Proposed business model 2030
National Geographic could make products that empower the users to become citizen scientists, utilizing big data and crowdsourcing to gain more of understanding of our environment then ever before possible. Involving the users in exploration and connecting them together on a social media platform that strives to understand our environment.
4.8 Billion living in cities
It is predicted that in the future, people will be looking to rural environments for our getaways. This opens up the opportunity for a product that makes rural environments more accessible, safe and enjoyable to anyone.
Extrapolating the metaphor of explorers using eagles in the wild the concept grew into a personal exploration drone. Something that is personal to you, understands you, is controlled through vocal tonality, gestures, purely invisible interfaces in a much more natural as opposed to learnt way.
Initial concept sketch
It is predicted that by 2030 it will not be uncommon to have augmented reality contact lenses. The drone could connect to this platform to feed back real time data on your exploration. This could be tailored to find whatever it is you are interested in.
The first thing you think of when the word 'drone' pops to mind is the military. Much of the design process involved looking at how drones could be demilitarised. The emphasis became making the drone personable and safe, here are a few ways in which this drone concept aims to do that:
- Removing the propellers and introducing a form of flight that utilises an impeller.
- Mimicking form and the nature of the drones flight mechanics from birds.
- Designing natural methods of interaction with the drone.
Named after Chinese explorer Hong Bao, reflective of market shifts to Asia in 2030. Bao is designed to connect users to their natural environments like never before. In order to educate and inspire people to care about the planet. Bao uses 3D scanning technology to map out explored environments, these can be saved for re-exploration or shared on social media for others to explore through augmentation.
This page only scratches the surface of the depth to this project. To find out more please get in touch!